CoastPath: Welcome to the freedom movement
A new clothing brand to the market, CoastPath wanted to create functional outdoor exercise wear for women, with the emphasis not on performance or endurance like the Raabs and Northface of this world, but to be as empowering as the Lulu Lemons and Nikes, whilst being more about the natural world and how good we feel from larking about outside. Born on the coast paths of Cornwall and the companies namesake, the founders aim was to create a high quality and feel good product.
Client
CoastPath
DELIVERABLES
Branding Merchandising
Year
2021
Role
Creative Direction