St Ives Brewery: The art of brewing

Keeping a creative edge this direction looked to lean in to the positioning statement: The art of brewing. With the ambition of shaking up the lager industry norm with colourful collage graphics. Bringing focus to the aromas and flavours of the beer, these can visually collide with the brands heritage and story for a design which jumps out on-shelf. This direction also takes ownership of the brewery's artistic provenance.