Reform Athletica: Find your form

Reform Athletica are high-end fitness studios in the middle east, with the likes of Roger Federer as clients. Specialising in reformer pilates they were looking to adopt a compelling and holistic approach for their fitness and wellness communities. This project was delivered in two parts; the first to define and implement a new brand strategy which switched up their proposition to fit with the idea that the studio is the sum of its parts (the classes). Once we had achieved this, the second part of the project was to implement these pillars on the new website and socials.